America’s Preferred Home Warranty (APHW) received Continuing Professional Development (CPD) accreditation for its sales training program and manual April 20th, after a 3-year team effort culminated in approval from the CPD Standards Office (CPDSO). “It was a labor of love,” said APHW Director of Field Sales Training Steven Pratt. “And we finally did it!” APHW’s training program and manual can now claim national credibility—though the team always knew it had one of the top training programs in the business.
“New recruits want to know they won’t just be given a warranty and told to go sell it—and that’s not what we do,” Steven said. “Once they hear how we invest in our salespeople, they realize we’re a unique company in how we approach and support our team.”
Even a cursory look at the training manual gives the impression of future success, laying out your first few months with the company in detail, and continuing on to your first two years. “It shows we expect you to stay here and succeed,” said APHW Senior Vice President of Sales Brendan Morgan, “and that we’re doing everything we can to help you achieve that. You’ve got so much support, all of the time from all different directions. Everybody who has come through the program says the same thing: If you follow this process and this plan, and eventually put your stamp on it, you will be successful at APHW.”
The training program also dramatically shortens the typical process for becoming profitable in sales, according to APHW Vice President of Strategic Accounts Luke Brock. “At most companies, salespeople can take five or more years to make a dollar. We can get people trained and up and running much more quickly at APHW, and now any quality candidate can know that we have an accredited guide to help them learn what they need to know in half that time,” he said.
Steven was quick to add that this accreditation has been a collaborative effort. “It takes an army to do something like this,” he said. “From ownership to leadership, Brendan, Luke, Marketing, the trainers—everyone worked to develop this program, institute it, and ultimately build something we can offer new hires that we feel very good about.”
“The CPDSO accredits training curriculums for companies all over the world,” said Marketing Systems Coordinator Heidi Vickers. “They did a really in-depth dive into our training course and company standards, and there is a lot of information for the area sales managers to absorb in week one. The training manual is a tremendous resource for them, and this is an exciting achievement,” she said.
APHW will continue to improve and update the program as time goes by, of course—but the core of the manual will always remain the same. “The root culture of how we do business, how we treat people, is all spelled out in this book,” Brendan said. “Getting it accredited is really a testament to how far we’ve come.”
Call 800.648.5006 ext. 236 or visit APHW.COM today for more information about job opportunities with America’s Preferred Home Warranty!
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